Your domain name is,.

A group of investors headed by Jake Weinbaum (the person behind Disneys paid $7.5 million for the name back in 1999, intending to make it a display B2B website. According to their own press they have been successful. Yes, its a great name short, sort of detailed and easy to keep in mind. Theres some prestige there, but is it $7.5 million worth? That cash could have bought a great deal of promo or branding for whatever name they might have had for ten bucks, or a hundred, or 2 hundred grand.

Each year for 15 years The very first $500K in earnings goes toward amortizing the expense of that domain. That could also pay for a great affiliate program, a truckload of banner and PPC marketing, and a nice BMW lease for Mr. Weinbaum (who probably does not need a BMW).

The thing has set off a wave of domain name speculation that staggers the mind. People are getting domain names and ransoming them off to wide-eyed business owners with company strategies and imagine riches. Being a hardcore capitalist I am torn about domain speculation I am lured to applaud the person making a dollar by arriving first and getting up the reputations, but I am annoyed at the restraint of commerce that takes place while someone works out with among these guys to get the best name.

If I look at the top 50 websites on Alexa, most of them should be easy to keep in mind names? Wrong. I would argue that just one,, is an easy-to-remember name that describes what the site is about.

I keep hearing that the reason these so-called generic or descriptive domain are so important is that some individuals simply type domain into the address bar of their web browser instead of using a search engine. This fact seems to be intuitively false. I discover it difficult to think that somebody trying to find info on a specific service would type in In addition, if I look at the top 50 websites on Alexa only one,, is an easy-to-remember name that explains what the website has to do with.

I questioned the number of individuals really enter their address bar (address bar?) rather of using an online search engine anyhow. I didnt find the answer, but Jupiter Media informs me that 64% of people trying to find something utilize an online search engine.

That implies that 36% of individuals use something other than an online search engine. What makes me believe that individuals typing stuff into their address bar doesn't happen much is this simple factof the people utilizing search engines last November, 43% searched for common websites like Ebay. To put it simply, rather of typing in, individuals Googled Ebay and clicked one of the results. That is absolutely hysterical. And completely believable.

What do all these facts mean? They indicate that as far as getting the individual there the very first time, everybody starts on the very same square. If your domain name can get the minority of individuals who simply type into their address bar to your site without an online search engine, its worth more than someone who cant.

Here are some of the famous domain sales in the previous numerous years, according to Zetetic:

$ 14,000,000-- 2006--

$ 7,500,000-- 1999--

$ 5,500,000-- 2003--

$ 5,000,000-- 2002--

$ 5,000,000-- 1999--

$ 3,500,000-- 1996--

$ 3,350,000-- 1999--

$ 3,300,000-- 1999--

$ 3,000,000-- 1999--

$ 3,000,000-- 1999--

$ 2,750,000-- 2004--

All of these with the exception of (computer networking) need to get address bar traffic, because people who type will type in the detailed names if Im looking for sex-related things, Ill key in Where my mind gets boggled is in ROI. If youre selling something on that nets you $25, youll requirement to sell 200,000 of those George Foreman grills just to pay for your domain.

It also dawned on me that if you pay $12,000,000 for, the complimentary promotion created is probably also worth millions.

So now everyone gets dollar check in their eyes and thinks they can make a million with their domain. Here are some examples of asking costs from Ebay:

6usiness. com (yes, thats a 6)-- $7,000,000. $3,500,000. $1,000,000.

Well, theres some great news and some bad news. You can select a pretty good domain name, put together some terrific material, use some basic Search Engine Optimization and buy some keywords or exchange some links and you have a quite excellent chance of getting individuals to your website the very first time. Given that most of them are coming through a search engine theyre not going to discover your domain name until they get there anyhow, so your domain name indicates the exact same thing (nothing) to the majority of individuals utilizing the search engine.

One last thing: if youre hoping to be close to the top in the search results (the so-called natural SEO), having your keywords in the name of your website gives you a substantial increase. If youre looking for affiliate blog site, we will be in the top 5 search results. If you believe getting near the top of the organic search outcomes is more crucial than having someone type your name directly into the address bar (and you very well could be right), then get or

When the user comes to your website the name just requires to be unforgettable enough so they type it in to get there the next time. No matter how great your name is, if the content is lousy they wont come back anyway.

Should you purchase a domain name? And I made respectable reference in the Domain Name News for the price I paid ($ 2500). I purchased the name since I liked it, I liked the number of incoming links to it, and I felt comfy paying for it.

I would attempt to come up with my own name before I bought somebody elses. Here are some tips:.

1. Attempt to go with Its the name everybody connects with the Internet. Any other Top Level Domain (TLD) is simply going to confuse people, unless it sounds much better than For example, if you have to do with networking or a network, is more natural. If your site is educational, you must if it sounds okay. Among my favorite $10 domains is I think it sounds good. By far the most innovative use of a TLD is, the social bookmarking website. Making use of TLD is definitely dazzling.

2. Leave out the dashes and useless numbers. If its an option between this-domain. com, and, take No one keeps in mind to put the dashes or the numbers in, unless they are an integral part of the name like or e-books. com.

3. Use the least letters possible to describe what you do. I own Purple Monkey Media Group. would have been perfect. Its taken, naturally. was not. I got it. I might have taken, but it would have been too long. Keep in mind, every extra letter is a potential typing mistake.

4. If you have a domain that needs to be strengthened, get an excellent logo design and sprinkle it freely on your web site, together with some motto that will strengthen the name in individuals minds. You would be surprised at how economical this can be.

5. If you can save a few bucks with your own domain name or by buying a more affordable domain, do it, and use the cash to obtain put greater in the search results page or Adsense placement.

6. If you cant developed a detailed domain, go the other method. Depending on your sites focus, choose a remarkable brief name that will stick in individuals minds, get an excellent logo and consist of the name plainly in your advertising and marketing. Its called branding, and its attempted and real.

7. Ask your wife, friend, partner, husband, pet dog, attorney, associate, Mom, Dad, cousin, uncle, Police Chief, blog site writer. Theyre smarter than you anyway, and they are going to be the one trying to find the site, not you. Some of my finest ideas have come going to or from someplace with my wife and simply brainstorming.

Heres the problem: it might take you a while to come up with the ideal name. Theres more great news though in the real world most domain names cost $1,000 or less.

Go to a site that sells domain names, and put in a word that explains your business. See if the name is taken (it probably will be). Simply chisel loose the 9 dollars (or less) and purchase the domain.

If you desire something a little more sophisticated there are numerous websites that benefit helping you create a name, like DomainsBot and Nameboy.

If you draw a blank, visit Sedo or Afternic and see whats for sale. Search for a word that describes what you think people will associate the name of your website with, and see what turns up. That might provide you some ideas.

These sites and more can be found in Tools area of

Domain Name Journal tracks domain name sales. Going there is always fun.

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